Douglas,CongdonMartin Year after year CocaCola and Camel Cigarettes are at the top of the annual list of the most internationally recognized commercial names. This fact is a testimony to the great care that R.J. Reynolds, the man and the company, has paid to advertising from the very beginning. From the introduction of Camel Cigarettes in 1913 to the incarnation of Joe Camel in 1988, the advertisers have shown a genius for capturing the publics attention and establishing a brand name that is widely recognized, by smokers and nonsmokers alike. This new book celebrates the first fifty years of Camel advertising and packaging. Over 450 colour photographs capture the rich images used to promote Camel goods. From the handsome men of the teens and early 1920s, through the arrival of the beautiful women in the late20s, it continues into the war years, and the 1950s and early 1960s as the cigarette industry underwent a revolution in marketing. The images are accompanied by useful captions and an informative text. An estimate of current market values is included to make this a truly useful book for collectors. 215 x 279, 450 colour photos ,192 pages, soft cover

£24.95